Episode 31: How to Know When It’s Time to Rebrand
Launch Date: August 18, 2025
[Listen on Spotify] | [Listen on Apple Podcasts]
Brands live, breathe, and age – just like people. In this episode, we break down the six key signs your brand is overdue for a rebrand, and how timing can be the difference between fading out or rising stronger.
Through real-world transformations from Poppi, Airbnb, Burberry, and Old Spice, we explore how each brand identified its breaking point and made strategic changes that reignited relevance, loyalty, and growth.
Episode 32: The Hidden Costs of Rebranding (That Most Brands Overlook)
Launch Date: August 19, 2025
[Listen on Spotify] | [Listen on Apple Podcasts]
Rebranding isn’t just a logo swap, it’s a full-scale transformation that carries a price tag far beyond what most budgets account for.
In this episode, we pull back the curtain on the five hidden costs that can make or break your rebrand, from the invisible hit to productivity, to the millions lost in packaging changes, to the legal and administrative grind nobody talks about.
Featuring lessons from Mailchimp, Tropicana, Slack, and Weight Watchers, we show you exactly how to budget for the parts of your rebrand that never make the press release.
Episode 33: Rebrand Success Stories: Who Did It Right?
Launch Date: August 20, 2025
[Listen on Spotify] | [Listen on Apple Podcasts]
Rebranding can save a struggling business – or catapult a good one into greatness. But the best examples don’t just change the logo; they transform the way the world sees them.
In this episode of Rebrand 100: The Podcast Series, we unpack five brands that nailed the rebranding game. From strategic product focus to bold storytelling shifts, these case studies show what it takes to pull off a glow-up that lasts.
If you’re thinking about a rebrand – or wondering if it’s time – this is your playbook.
Episode 34: Rebrands That Sparked Backlash – And Why
Launch Date: August 21, 2025
[Listen on Spotify] | [Listen on Apple Podcasts]
When a rebrand fails, it’s not just a creative misstep, it’s a trust problem. In this episode of Rebrand 100: The Podcast Series, we unpack five infamous rebranding disasters, from Gap’s lightning-fast logo reversal to Tropicana’s sales crash.
We dig into why these efforts backfired, the critical steps that were skipped, and how you can protect your brand from the same fate. Whether you’re a startup planning your first identity or an established company eyeing a refresh, these stories will help you navigate the rebranding process with clarity and care.
Episode 35: Evolving Your Brand Without Losing Your Audience
Launch Date: August 22, 2025
[Listen on Spotify] | [Listen on Apple Podcasts]
Rebranding is easy. Rebranding without losing your audience? That’s an art form.
In Episode 35, we dive into the strategies that help brands evolve while holding onto the people who matter most. From Dunkin’s smooth name shift to LEGO’s comeback, you’ll learn how to communicate change, keep your values intact, and invite your audience along for the ride.