Episode 66: Why Customer Reviews Can Make or Break Your Brand
Launch Date: October 06, 2025
[Listen on Spotify] | [Listen on Apple Podcasts]
When it comes to trust, customers don’t rely on your ads. They rely on each other. In this episode, we unpack why reviews are more than star ratings; they’re reputation currency. Through the lens of Land Rover, we explore how community storytelling, off-road clubs, and owner forums have done more for the brand’s legacy than any glossy campaign ever could.
You’ll hear why stories beat slogans, how tough reviews matter just as much as glowing ones, and what every brand can do to turn everyday feedback into equity. Because at the end of the day, the most powerful brand story isn’t the one you write…It’s the one your customers are proud to tell.
Episode 67: Turning Criticism into Credibility: How Great Brands Grow from Feedback
Launch Date: October 07, 2025
[Listen on Spotify] | [Listen on Apple Podcasts]
Every brand gets criticized – whether it’s a bad review, an angry customer, or a public call-out. The question isn’t if it will happen, but how you’ll respond when it does. In this episode of Rebrand 100: The Podcast Series, we unpack why silence kills trust faster than any one-star review, and how facing feedback with courage can turn critics into your most powerful credibility builders.
From Hyundai’s transformation from “cheap knock-off” to global contender, to lessons smaller brands can apply today, we explore the frameworks, mindset shifts, and bold moves that turn criticism into an advantage. Because in branding, perfection doesn’t win…progress does.
PIT-STOP (Mini-Episode): When Service Fails, So Does the Brand
Launch Date: October 08, 2025
[Listen on Spotify] | [Listen on Apple Podcasts]
Customer service isn’t a side note. It’s the brand in motion. In this Pit Stop mini-episode, we explore why great products and polished campaigns mean nothing if the service experience falls short. Using RevZilla as a case study, we break down how fast, empathetic, and authentic support can turn customers into loyal advocates, while silence or indifference can undo years of brand equity.
From motorcycle gear to creative services, the lesson is universal: people don’t remember what you said about your brand. They remember how you made them feel when they needed you most.
Episode 69: Why Values Win Where Ads Don’t
Launch Date: October 09, 2025
[Listen on Spotify] | [Listen on Apple Podcasts]
In this episode of Rebrand 100: The Podcast Series, we unpack why ads may grab attention, but values are what win long-term loyalty. Drawing from Ford’s Ready Set Ford campaign, we explore how the automaker is reframing its heritage of toughness and reliability through modern values like sustainability, inclusivity, and freedom without abandoning its roots.
The lesson is clear: features and specs may sell cars, but values sell belief. Whether you’re running a legacy company or building a challenger brand, your customers will stay loyal not because of what you say in ads, but because of what you stand for.
Episode 70: Why Strong Brands Can Charge More And Still Win Loyalty
Launch Date: October 10, 2025
[Listen on Spotify] | [Listen on Apple Podcasts]
Some brands don’t just sell products. They sell the right to pay more for them. In this episode, we unpack how Chemical Guys, a detailing brand in a crowded market, built the power to command premium prices and still win die-hard loyalty. From turning education into a marketing engine, to using packaging and community to transform soap into a lifestyle,
Chemical Guys prove that pricing power comes from perception, culture, and belief – not just the product itself.
If you’ve ever wondered how to stop competing on discounts and start building a brand people proudly invest in, this one’s for you. You’ll walk away with lessons on identity, education, design, and community that apply to any industry, not just automotive. Because when you build meaning and culture into your brand, price stops being the conversation.