Episode 41: How to Measure Brand Awareness Effectively
Launch Date: September 01, 2025
[Listen on Spotify] | [Listen on Apple Podcasts]
Most brands assume they’re more visible than they actually are, and that assumption is dangerous. In Episode 41 of Rebrand 100: The Podcast Series, we break down what brand awareness really means, how to measure it beyond vanity metrics, and why recall, recognition, and association matter more than sheer exposure.
With sharp case studies featuring TALA, Monzo, Allbirds, and Notion, this episode explores how smart brands punch above their weight using relevance, word-of-mouth, and community-driven growth. You’ll also hear ASTIGS’ take on why awareness isn’t just about being seen. It’s about being remembered for something meaningful. If your audience were asked about your category today, would your name even come up?
EPISODE 42: THE METRICS THAT MATTER MOST FOR BRAND DEVELOPERS
Launch Date: September 02, 2025
[Listen on Spotify] | [Listen on Apple Podcasts]
If you stripped away your likes, followers, and page views, how would you really know if your brand was working? In Episode 42 of Rebrand 100: The Podcast Series, we spotlight the metrics that actually matter: the ones that signal trust, resonance, and long-term growth. Forget vanity stats. We're talking branded search volume, repeat purchases, Net Promoter Scores, and retention patterns that show whether your brand is built to last.
Featuring insights from DEUX, Spotify, Warby Parker, and Sephora, this episode breaks down how great brands track what truly moves the needle. At ASTIGS, we use these metrics to guide our Creative-as-a-Service clients beyond the noise…because the brands that win are the ones who measure what matters.
EPISODE 43: WHY CUSTOMER LOYALTY IS THE NEW BRAND CURRENCY LAUNCH DATE: SEPTEMBER 03, 2025
Launch Date: September 03, 2025
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Attention is cheap. Loyalty is priceless.
In Episode 43 of Rebrand 100: The Podcast Series, we shift the spotlight from viral buzz to enduring brand power…and that power comes from loyalty. Because when customers choose to return again and again – not out of habit, but belief – you’re not just building a brand. You’re building a movement.
This episode dives into how brands like Chamberlain Coffee, Patagonia, Amazon Prime, and Trader Joe’s are winning not by shouting louder, but by keeping customers closer. We explore loyalty through culture, values, habit-building, and delight, and break down the signals that show whether your brand is more than a one-time transaction.
EPISODE 44: THE ONE BRANDING METRIC MOST BUSINESSES IGNORE
Launch Date: September 04, 2025
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Most businesses are laser-focused on clicks, conversions, and impressions, but often miss the most important signal of all: how people feel about their brand. In this episode, we break down the often-ignored branding metric of brand sentiment – the emotional tone behind conversations, reviews, and reactions. From viral backlash to cult followings, we explore how sentiment shapes brand equity long before your performance metrics catch up.
We unpack key lessons from Meta’s Threads, United Airlines, Liquid Death, and Nintendo – brands that either suffered or soared based on public perception. Whether you're trying to recover trust or spark passionate loyalty, understanding sentiment is no longer optional. It’s essential. Tune in to learn how to measure it, read between the numbers, and use it as a compass for building belief
Episode 45: How to Track Brand Sentiment – And Why It Matters
Launch Date: September 05, 2025
[Listen on Spotify] | [Listen on Apple Podcasts]
Most brands wait until it's too late to ask the real question: How do people actually feel about us? In this episode of Rebrand 100: The Podcast Series, we go beyond dashboards and dive into the emotional tone behind your brand. Because clicks can mislead, but sentiment tells the truth.
We explore why brand sentiment is a leading indicator of brand health, and how businesses – from SKIMS and Delta to Ben & Jerry’s and Peloton – either leveraged it or ignored it to their gain or loss. We’ll break down how to track sentiment in under an hour a week, what to do with what you find, and why ASTIGS treats sentiment as the ultimate signal in the Creative-as-a-Service model. If your metrics look good but something feels off, this episode is your wake-up call.